Our name recognition in Pennsylvania is already huge, but it helps when fans come to watch ‘the Hyper Racing 600s’ and they see an awesome show.
#Hyper racing drivers
“Big races like this get all the best drivers together,” so fans “see the best racing. “We see it as our way of giving back and sharing the awesome Pennsylvania dirt track culture with the world,” Dicely said proudly. I look for racers with a good personality, who everyone likes, and who are team players with mechanical skills and intelligence.” Technical InnovationĪnother “right thing” Hyper has done-since 2017-is to sponsor the Hyper Racing 600 Speedweek: six races on six consecutive July nights, ranging over the eastern third of Pennsylvania, from south of Philadelphia to north of I-80 and just past Lebanon to the west. “I always keep my eye out at the tracks looking for prospects. “We have no problem finding employees,” Dicely told us. That helped a lot during lockdown, and when an employee was quarantined.”Īt the same time, Hyper Racing seems to have completely sidestepped the “Great Resignation,” hiring four new employees during 2021, and confidently expecting to add another two or three this year. Also, being able to run the business from the cloud enables us to work from anywhere. “Now, after being cooped up for months at home, customers are comfortable ordering parts online, or at least surfing the net to get more educated. Racing in general got a big boost from the new mindset.”īut that wouldn’t have helped Hyper if the company wasn’t already “very well positioned before the pandemic, with a very strong e-commerce arm, cloud-based ERP, and a VoIP phone system,” Dicely continued.
#Hyper racing driver
“We heard that first-hand from Hailie Deegan, who bought a Hyper Racing chassis last year to gain more experience, racing at Millbridge Speedway in North Carolina.” Additionally, “Parents see 600s as the best driver development class,” or at least a logical step between a quarter midget and a full-size midget or sprint car.Įven the pandemic has played a positive role, “encouraging outdoor activities, while limiting eating out, vacations, and travel. In fact, “Everyone is trying to race as much as they can, and 600cc sprints offer a compelling and affordable way to get that extra track time,” Dicely continued. “On a track that’s the right size and properly prepared, 600s offer the most intense racing a driver can experience,” said Mike Dicely. And plenty of other drivers have made it big after getting their base experience in 600s.” Hyper Racing is well-positioned to ride the current wave of popularity micro sprints are enjoying. Chris Bell grew up racing in the 600 class. “It is well-known how much Kyle Larson races open wheel on dirt. That’s also a big draw.”Īdditionally, NASCAR Cup, Xfinity, and Camping World drivers “are using 600 sprints and other dirt-track, open wheel cars to stay sharp and continue to develop.” As examples, he cited Brett Moffitt and Sheldon Creed, among others. The class also offers many $10K-to-win races, and the massive Tulsa Shootout. As more people see this, they want that experience. On a track that’s the right size and properly prepared, 600s offer the most intense racing a driver can experience. With the online streaming that is available now, more people can watch the incredible racing that 600cc sprints provide, through platforms such as FloRacing, Fast Four Media, DIRTVision, The Cushion, and others. 600s Ascendantĭicely attributes the 600 wave to “a combination of factors. But a company doesn’t get to be one of the biggest players without doing many things right. “As one of the biggest players in that market, we are able to capitalize on that growth.” “The 600cc sprint class is booming across the whole country,” Mike Dicely noted. Certainly, Hyper Racing owners Mike and Christy Dicely are enjoying the view from the crest: The Lewisberry, Pennsylvania, firm reported 39% growth from 2020 to 2021, and projects an additional 15–20% increase in 2022. It would be tempting to write that Hyper Racing is happily riding the monster wave that’s currently buoying 600cc micro sprints to new heights, but that wouldn’t tell the whole story. Packing a high-energy blend of innovative engineering, first-class customer support, and a bold drive to “push to the very edge,” this trailblazing Pennsylvania-based shop is growing right along with it.
The 600cc micro-sprint class is exploding nationwide.
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